Complete Guide: How To Start A Podcast
Table Of Contents
- Why Start A Podcast?
- Choosing A Topic And Title For Your Show
- Create A Show Format
- Write A Script For Each Episode
- Craft The Perfect Cover Art
- How Many Episodes Should You Include In Each Season?
- How To Invite Guests To Join Your Podcast
- What Equipment Do You Need To Record Your Podcast?
- Tips For Editing Your Podcast
- Choose The Perfect Podcast Publishing Platform And Upload Your First Episode
- How To Submit Your Show To A Podcast Directory
- Tips For Promoting Your Show
- Making Money From Your Podcast: What You Need To Know
- Take Your Podcast To The Next Level
So you want to become a podcaster? That's fantastic news!
Do you love listening to podcasts? You’re not alone; 15.6 million people in the UK alone listen to these fantastic shows. With podcasts on everything from serial killers to history, music to video games and more, there’s a podcast to suit every listener.
Podcasts are usually short shows, like a radio slot, only hosted on an online directory, rather than a radio channel. You can download them to your phone or computer, or stream them through the directory online. It’s this accessibility and diversity that has made podcasts so popular.
Listeners can usually find a selection of shows that they enjoy, and most shows have a series and add new episodes every week or month.
For some, just listening to podcasts isn't enough- you might want to create a podcast to share your opinions, creative output or ideas with listeners around the world.
Creating a podcast might seem complicated, but it’s surprisingly easy once you know how to start a podcast, what information you need, and the equipment required. Don't worry, podcasts are as easy to create as they are to listen to; you don’t need lots of money or technical knowledge to get your show off the ground.
Whether you’re a budding podcaster looking to put the world to rights, or you want to create a podcast for your business, we’ve got you covered.
We’ve put together a comprehensive guide on how to start a podcast, with everything from creating your show to using audio editing software and recording software, right the way through to sharing your podcast.
1. Why Start A Podcast?
You might love listening to podcasts, but does that mean you should make one of your own?
Creating a podcast is a phenomenal, unique experience and a great way to reach a large audience. If you start a podcast, you'll get the chance to share your views, opinions and talents with potentially millions of listeners.
Podcasting has become popular during the recent lockdowns- check out our interview with lockdown podcaster Ryan Nile to find out more about how to start a podcast and keep it going through the pandemic- you can do it from home and it connects you with the world outside.
Here are some of the questions you should ask yourself before you start a podcast:
- Are you looking for an audience for your insight and opinions?
- Are you deeply passionate about a topic or artform?
- Could your information benefit others?
- Do you have an existing platform, such as a brand or business, that’s looking to reach a new audience?
- Are you keen to build your personal brand and show the world what you’ve got to offer?
- Are you eager to use your knowledge to earn money and potentially start a business?
- Do you enjoy public speaking and sharing your stories with others?
- Have you always dreamed of hosting a show that will reach millions of listeners?
If the answer to any of these questions is yes, then you should definitely consider starting a podcast. It’s easier than you think, and it could bring you many benefits. So, what are you waiting for?! If you're unsure about how to start a podcast, don't worry, we've got you covered in this guide.
2. Choosing A Topic And Title For Your Show
The first step towards starting a podcast is selecting a topic and choosing a name for your new show. From your topic and podcast name, you can build the rest of your show. Therefore, you need to start thinking about these elements before you even consider recording your first podcast episodes.
You might have a good idea, but from that, you need to make a podcast idea that's doable and enticing for listeners.
Choosing your show’s topic and its name could be easy, especially if the show is an extension of an existing business, blog or brand. However, if you’re making a completely new podcast brand, then you’ll need to consider several factors when selecting a topic, including:
- Your expertise and interests
- Your audience’s expectations
- Your competition in the podcasting market
Start with yourself, and think about what you’d want to talk about in your podcast. After all, you will be the one managing the podcast for months, if not longer. The topic must be something you love.
Once you’ve thought of a topic and figured out what you’d like to say, you need to consider your audience. Do you think they’d want to hear your ideas?
If you want to get a second opinion, try reaching out to your friends and followers on social media and asking for their opinions. Use the online groups and communities you’re in, especially those targeted at followers who are interested in your chosen topic. Ask them if they’d be interested in your show, and get as much insight from them as possible. You can use this info to guide you through the process of creating your podcast.
With all this information, you could consider building a persona for your ideal podcast listener. Many brands and businesses use personas to understand what a customer might like, so it’s easy to adapt this technique and create an audience persona for your podcast. With your audience persona, you can select a perfect topic for your show and, using that as a springboard, work out the title of your podcast.
Your show's name is often the first thing potential audience members see or hear, and it’s how your listeners will refer to your show in the future. So, you need to make sure your podcast name is snappy, engaging and related to your chosen topic.
As well as asking for advice from followers and friends, and utilising your audience persona, you should check out other titles already available on podcast directories when you choose a name for your show.
Check out the most popular podcast directories on the market, including Apple Podcasts and Spotify. Look at other shows on your chosen topic, and see if you can take inspiration from their titles.
Whether it’s a pun or a descriptive phrase, your podcast title needs to:
- Be short and snappy
- Be easy to remember
- Catch the eye
Podcast directories like Apple Podcasts only use the first 253 characters of a show’s title, so try to get all the essential info in there. That might not seem like a lot, but your podcast name doesn’t have to tell your potential listener everything. if you want to give your potential listener more info on your show, then you can do this in the podcast description.
Whether you’re witty or descriptive, when you choose a name for your podcast, you need to try and get it right the first time. Changing your podcast’s title once the show is up and running can damage your brand and alienate your existing audience, so take some time to try and get it right the first time!
That being said, don’t despair if your title doesn’t work out; if you decide on a better title while the podcast is still growing, it shouldn’t be too much extra work to change it and build a brand around a new one.
3. Create A Show Format
Making a podcast is an exciting process, so, understandably, you might want to jump straight into recording your new show. Hold your horses! There are a few steps to go before you can start recording your audio. One of the first steps is to create a show format.
Your show’s format is a template for your show so that you know what happens in each episode and in what order you’ll do everything. It doesn’t have to be strict, but it should be a comprehensive overview of how you want to organise each episode. If you’re struggling for ideas, then consider checking out other podcasts that you love and listen to how they are structured.
You’ll notice that most podcasts have a set format; so, there will probably be an intro, then the host might introduce themselves and recap the last episode, then move on to an interview, then a quick summary, then an outro.
There are many different types of format for podcasts, so you can find one that will suit your chosen topic and tastes. You can also adapt the format to suit your requirements, meaning you don’t have to copy other podcasts' layout. An intro and outro are both essential, but everything else you can tailor to your show to make your podcast unique.
By creating a format for your show, you’ll make it familiar and ensure that it doesn’t become a rambling, unprofessional mess. You’ll have a rough structure to stick to, so you don’t waste time and create a coherent, insightful episode every time.
If you want to create many episodes and mix things up, you could consider making several formats for your shows. You can then mix things up throughout each season of your show, so that your listeners don’t get bored but your podcast still feels familiar.
With a format at hand, you’ll feel more confident and will have a structure for your show, so that it impresses your listeners and potential collaborators.
4. Write A Script For Each Episode
Again, it doesn’t have to be anything too strict, but like your show’s format, a rough script for every episode will allow you to ensure it’s coherent and that you don’t go overboard when recording your audio. You’ll know roughly how long everything takes, so you won’t spend ages on a segment that you only end up using a few minutes of in the final cut.
Podcasts shouldn’t be too formal, so make sure that you don’t make your script sound too rigid.
Ensure everyone who features on your show knows that the script is more like show notes; it's only a rough guide to help them stay on topic. These show notes aren't definite, and they can ad-lib as they wish. You can always allow space for unprompted observations so that everyone has the chance to showcase their individuality.
Some parts of your show might not need a script- for example, if you host interviews with guest speakers. However, it would help if you still prepared questions to ensure that the interview goes smoothly and that you get enough material to engage your listeners.
5. Craft The Perfect Cover Art
When potential listeners see your podcast, one of the most noticeable things is the cover picture. A bold, striking image can be the difference between listeners giving your show a shot and passing over it in favour of something more enticing.
You’ve got to choose a show cover image that’s unique and innovative. It needs to be distinctive and eye-catching, but also immediately recognisable.
If you’ve got an existing brand, or you’re a creative who wants to make the perfect cover art first time, then you should follow these tips:
- Work out if you’re going to make your own image or outsource the job to a professional graphic designer
- Check out the competition in your niche and see what other podcasters use as their cover art
- Consider all the aspects of your brand, such as your website, logo, and other materials you’ve already created
- Pick a style for your image: whether it’s black and white, a real picture, a graphic or something else, you need to choose a style before you start creating
- If you’re making your cover art yourself, then find a graphic editing solution and make sure that any images you choose are royalty-free and that you are allowed to use them
- Choose the best font for your image and make sure it’s consistent with the rest of your branding
- Check the dimension requirements for each directory and resize your image as required, so that the image and file size is always correct
- Make sure your picture is legible, as in most cases it’ll be very small, and so you need it to be easy to understand
If you’re unsure about creating a unique image for your podcast’s cover art, then you should consider finding a graphic artist who can assist you.
Once you’ve created your dream podcast cover art, you can keep it ready for when you upload your show to podcast directories. In the meantime, you can use your podcast art to define your brand. Once the show is released, you can also use the art to promote it and reinforce your show’s identity.
6. How Many Episodes Should You Include In Each Season?
Like TV shows, podcasts are split into seasons, and each one has a set number of episodes. One of the main decisions you need to make before you start recording is how many episodes will be in your first season.
There’s no hard and fast rule for how many episodes a podcast season should have.
The length of your season, and the episodes in it, depends on many factors. These include:
- The number of episodes in your podcasting competitors’ seasons and the expectations of your audience
- The trajectory of your season and the story you want to tell/ information you want to impart
- The amount of time and effort you’re willing to put into creating your podcast
Consider laying out a rough plan for each season, and then working out approximately how long it would take you to cover each season's topics. Then, with that information, you can work out roughly how many episodes you’ll need per season.
With the number of episodes and an overview to guide you, you’ll find it much easier to organise your thoughts and create a fantastic show.
Some podcast types, such as news and commentary shows, might not suit a season format. Instead, it would help if you considered creating a schedule for each week or month so that you always have a plan.
7. How To Invite Guests To Join Your Podcast
Podcast guests add gravitas to your show and can help you to reach a large audience. As the podcast host, you should consider inviting guests to join you on some of your podcast episodes.
If you’re doing an interview podcast, then you’ll need regular guests for your shows- almost every podcast episode should have a guest.
Even if your podcast isn’t an interview-style show, you should consider inviting guests to join you; they can be interesting and bring their fanbase to your show.
To find some potential podcast guests, you should check out other shows in your niche, and see who regularly appears as a guest.These experts might be willing to make an appearance on your show.
Other ways to find potential guests for your podcasts are:
- Check out social media influencers in your niche
- Ask friends who work in that industry if they’d be interested in joining you/ if they know anyone who would like to be a guest on your show
- Search for bloggers in your niche who might be eager to move into a new medium and do an interview on your podcast
Once you’ve found some potential guests for your show, you can send them an email to invite them to be a part of your podcast.
In your email, you should tell them about your show, and what you can offer them in return for their insight. You might consider sharing the link to their episode on social media, and the link to their website in your show’s description.
All of these actions will give them free advertising and incentivise them to become a guest on your podcast.
When you’ve got one guest speaker, you can use their name to incentivise other potential guests. They might be impressed by the calibre of your guests and want to join their ranks.
Throughout the process of inviting your guests, recording their interview, editing it and then publishing and promoting the episode, you should keep in touch with your guest and build a great relationship with them.
By being kind and talking to them regularly, you’ll make them more inclined to share your podcast and help you to grow your following.
You might find that, in the future, a satisfied guest on your podcast might be willing to promote other episodes of your show that they’re not featured on to their followers.
Happy guests who enjoyed working with you and being a guest on your show could also provide helpful advice on how to grow your show, and connect you with other experts who could also become future guests.
So, make sure that you take the time to communicate with them and be grateful for the time they put into being a guest on your show. You never know what your podcast guests could do to benefit your show in the future.
8. What Equipment Do You Need To Record Your Podcast?
With the basic plan for your podcast ready, you need to get started recording your show ready to submit your podcast to a podcast host/ directory. That means getting together all the recording equipment you’re going to need.
There’s a lot of kit on the market, but here’s what you need for a basic podcast recording setup:
- Soundproofing Material: If you’re recording in a room that’s not already soundproof, then you’ll need home soundproofing material to stop sound getting in and out. There are many different materials you can use to soundproof your home, so check them out to find the best one for your home. Test the soundproofing out to make sure it works, as even small sounds could make your podcast sound unprofessional and poorly made, which will put off discerning listeners. As the podcasting world is so competitive, you need to give yourself the best possible chance of success, which means investing time and money in quality soundproofing.
- A Laptop: You might already have a laptop, but you’ll need one that can handle the recording and editing software you need to record and edit your podcast. Check out some of the best laptops for podcasting to find one with the applications, storage space and battery life that you need to make a fantastic show.
- Podcast Software: Some laptops come with recording software, as well as audio editing software, but it probably won’t be good enough to create the quality podcast audio you need to compete with other shows. As such, you should explore the best podcast editing and recording software out there, and find a solution that will work well for your show and create the audio quality you need. You might need additional solutions, depending on your needs; for example, if your show will include music, you might need additional software to cut, edit, and insert it.
- A Microphone and Stand: A microphone is one of the most obvious and important parts of your podcast setup. You’ll need to get at least one, and if you want to record your show with guests, then you could consider getting several microphones. There’s a podcasting mic to suit every budget and need so that you can find the perfect solution. Microphones are highly sensitive to sound and vibration, so you should also invest in a quality stand or a shock mount to keep it steady while you record.
- Noise-Cancelling Headphones: Headphones will help you to concentrate on your podcast and hear what you’re saying as you say it. Choose a pair of high-quality noise-cancelling headphones to keep you focused and cut out any background sounds.
- An Audio Interface: An audio interface allows you to connect your microphone and additional podcasting gear to your laptop, as well as amplifying your computer’s sonic abilities and overall recording performance. Find an audio interface that suits your setup and budget, so that you can create the enticing podcast audio your listeners will expect.
- A Mixer: Mixers are a vital part of any basic DJ setup, so if you’re in the music business you might already have a mixer, but if not then you need one for your podcast. These solutions help you combine audio from different sources, such as music, voice recordings and others, into one seamless audio file. (Our voice over studios are a great space to capture clear vocal samples.) Some mixers output the audio with a jack cable, others with a USB cable. Check out the best mixers for podcasting to find one that will enhance your podcast kit.
- A Pop Filter: Pop filters, also known as windscreens, cover your microphone and reduce the sound of plosives, or the hard stopping sounds speakers make when they’re using hard constant sounds like P. Pop filters are also handy for keeping spit off your microphone, which is great if you have to share it! There are loads of pop filters for recording audio so that you can find one you like.
You can buy many other items to make your podcast more professional and make it easier for you to create quality audio content.
The basics that everyone needs in their podcasting setup are listed above; as you get your show underway and grow your following, you can consider adding new tech. All of this kit can cost a lot of money, but it’ll be worth investing in quality equipment if you’re going to create a successful show.
If you’re not sure what to buy, or if your podcast will take off, then you could consider using a professional podcast recording studio to make it easy to create the first series or two.
Pirate.com has podcast studios worldwide, from our Birmingham podcast studio to our Los Angeles podcast studio, so consider booking a space and recording your show using our cutting-edge equipment.
9. Tips For Editing Your Podcast
With your audio recordings, show overview and any additional content ready, now you can get onto the fun part: editing your podcast.
Putting together your show and turning it from disparate bits of audio recording into a cohesive, professional-sounding podcast is easier than you might think. However, it still takes a bit of time and effort to get it right.
First, you should check out some of the best audio editing software on the market, to find a solution that will give you all the features you need.
Some popular audio editing tools for podcasters include:
- Audacity: If you’re looking for a free, easy to use editing software, then Audacity is a great choice. This open-source platform allows you to record your audio and then edit it, making the process much easier for experts and novices alike. It also has loads of functions, so you can do everything from cutting out unwanted sections to removing background noise and more.
- Adobe Audition: If you’ve ever used a computer for work before, then you’ve probably heard of Adobe and its suite of software solutions. Adobe Audition is an incredible addition and gives podcasters like you the chance to use a professional-grade audio editor at an accessible price, with a free trial included like most of Adobe’s products. The tool can be challenging for beginners to get used to, but thankfully Adobe offers loads of helpful tutorials and guides to make editing more manageable and help you to learn.
- Hindenburg: Renowned for its radio production software, Hindenburg also creates innovative solutions that you can use to make your podcast sound professional. The solution is easy to use and comes with loads of guides to help you to use some of its unique features. These features include Hindenburg’s handy auto-levelling tool that allows you to ensure that every sound is the same volume easily and one speaker isn’t unintentionally louder than another. There’s a 30-day free trial too, so you can check if you like the solution before committing to paying for it.
- Alitu: For all you technophobes out there, Alitu could be a perfect choice. It’s a web-based editing tool, so you don’t even need to download it! The tool automates most of the technical parts of editing, so you can sit back and relax. It’s an easy to use tool that’s great for anyone who doesn’t want to learn much about editing and wants to get stuck into promoting and sharing their show. Alitu might be web-based, but you still have to create an account and pay a subscription fee. Still, there is a free demo so you can check it out first.
- GarageBand: If you’re using an Apple device, this Apple app could be the perfect solution that can make it easy for you to edit your show before you submit your podcast to a directory. The cost-effective tool offers you a complete music editing solution, as well as the chance to make music without instruments. It’s also easy to use, making it ideal for anyone who’s new to audio editing.
With your software ready, you should upload all of the audio that you have, including your chosen intro music, interview audio and all of the content you’ve recorded for each episode of your show. Refer to your show format to get the intro and ending sorted, then you can get to work on putting together each episode.
When you’re editing your show, you need to listen for any issues, such as long pauses, background sounds, or anything else you don’t want in your podcast. You can also use your editing software to normalise your content levels, add sound effects, and more.
When each episode is ready, you can add the intro and outro, plus any ads that you might’ve created to boost your income.
Before you start uploading and sharing your podcast, you must listen to each episode through. You might notice an issue that you overlooked before and catch it before you broadcast your show to the world.
It might also help if you get a trusted friend to check out your show before you upload it so that you can get a fresh perspective on it. They might have some insight that could help you to improve the show before you share it with, potentially, millions of listeners. Starting a podcast requires a lot of support and hard work, so don't be afraid to ask for help!
10. Choose The Perfect Podcast Publishing Platform And Upload Your First Episode
Now that your first episode's audio file is ready to go, it’s time to publish your podcast and get it out in the world. That means finding a podcast hosting platform.
Uploading and storing multiple audio files online requires a lot of bandwidth and space, which is why it’s hard to host your podcast on your own website.
That’s why you need to find a hosting platform that suits your needs. These platforms let you create an RSS (really simple syndication) feed, allowing you to upload the audio to podcast directories like Apple Podcasts or Spotify.
There are plenty of platforms out there that will let you host your podcast; many are free and provide a fantastic service. Some of these solutions offer recording software or additional tools to help anyone make a podcast, so check out the features they offer.
Many of these free solutions give you the option to pay for additional features, so you can find a service that will suit your needs and fit perfectly into your budget.
Some of the most popular podcast hosts are:
- Buzzsprout: A free and easy-to-use tool that allows you to host your podcast, Buzzsprout gives you analytics to track its progress and handy extra solutions such as a WordPress Plugin and an integrated editing tool called Magic Mastering. Some additional features come on the payment plans, but these are cost-effective, so this is the ideal platform for novices and pro podcasters alike.
- Podbean: With unlimited bandwidth and storage for a flat fee, Podbean is a cost-effective solution that will make uploading and promoting your show quick and easy. It also offers easy ways to publicise and monetise your podcast, making this an excellent choice for new podcasters who want everything they need in one place.
- Blubrry: Blubrry prides itself on its flexibility, which is why there’s a podcast hosting solution on this platform to suit every creator. If you take a look at this solution for your new podcast, then you'll find a range of plans and services, including hosting, stats and plugins, as well as free tech support and production support services. Blubrry also has a popular directory, so you can upload your show easily and reach a broad audience quickly.
- Audioboom: Having hosted some of the most renowned podcasts globally, Audioboom has the solutions and skills to help budding podcasters reach their target audience. The solution also helps you to monetise your show and make money from your podcast’s brand.
- Transistor: Transistor also offers unlimited hosting plans, as well as comprehensive stats to show you how well your show’s doing. It also helps you upload your show to your website and podcast directories, making this a useful tool for beginners.
- Spreaker: Spreaker is an ideal podcast hosting solution for anyone who wants to run multiple podcasts, as it allows you to manage them all from one central hub. The tool also offers live podcast streaming, so you can share your thoughts directly with your listeners if you wish. The product comes with various plans to suit any budget, and its cutting-edge tools make it stand out from the crowd.
- Castos: A slightly more expensive option than some on this list, Castos offers an incredible WordPress integration tool and many other innovative features that make it worth checking out when you’re searching for a hosting platform for your show. The tool offers you the chance to make your podcast private or share it with the public, allowing you to adjust your approach depending on your chosen revenue stream.
You’ll only need one podcast hosting platform, so you should take the time to review all the options and find the one that’s right for you.
Many of these solutions offer free trials or complimentary packages to test them out and see if they have the features and interface you want.
When you’ve found your perfect podcast host, you can get started uploading your first episode by following the platform’s instructions.
You’ll need to have your show description handy, as you’ll need to use this and any cover art you might have to upload your show to your podcast hosting platform.
Once your podcast is uploaded, you’ll have an RSS feed, which is key to adding your show to a podcast directory, as we’ll explain in the next section, so keep reading.
11. How To Submit Your Show To A Podcast Directory
Podcast directories are different from hosting platforms, as they help you reach and interact with your audience. The hosting platform is the beginning, as it gets your show online, but now you need to reach your potential listeners.
There are plenty of podcast directories out there, including:
- Apple Podcasts (previously known as iTunes Podcasts)
- Google Podcasts
Video hosting platforms such as YouTube also help you reach a wider audience and get them hooked on your show. You can also share your show on social media, your podcast’s website and other online platforms.
Before you start uploading your podcast to a directory, you need to check that your show fits the directory’s requirements. Most hosting platforms will give you an RSS feed that’s compatible with most popular podcast directories, but make sure you check first.
Some podcast hosting platforms will also automatically upload your show to popular directories, such as Apple Podcasts and Spotify, so you should check if your show is already on your chosen directories before you get started.
If it isn’t, then you’ll need to upload it manually. If you don’t already have an account on the platform, then you’ll need to create one and verify it.
Then, you can follow the podcast directory’s instructions to upload your show. Usually, you’ll need the RSS feed, podcast name, description and cover artwork.
You can find out more about how to upload to Apple Podcasts or how to upload your podcast to Spotify to get more in-depth insight into how to use these platforms.
Once you’ve uploaded your show, you’ll need to wait for it to be verified. Some platforms, like Apple Podcasts, will alert you when your show is up on the directory. Others, like Spotify, won’t tell you that your show is live, so you’ll have to keep checking until you see it.
12. Tips For Promoting Your Show
With your show out there for the world to see, you might think your work is over. After all, you've learned how to start a podcast and have your first episode uploaded.
However, you now need to get started on the next stage of starting a podcast- getting it noticed! If you want to achieve success and get listeners to love your show, you need to promote your podcast.
It doesn’t matter how amazing your podcast script, how impressive your guests or how amazing your editing skills are; if you don’t promote your show, it won’t get noticed.
Promoting a podcast isn’t too different from pushing any other brand or platform, but it takes a lot of hard work and commitment. If your podcast is an extension of an existing brand, then you’ll have less work to do, but if you’re building a new following, then you’ll need to be proactive.
If you’ve already followed the points in this guide and uploaded your show to Apple Podcasts and Spotify, then it’ll be accessible to millions of listeners. Most podcast directories promote popular shows with a large audience, so you’ll need to do your own promotion when you're launching a new podcast.
Some of the ways you can promote your show include:
- Make a website and blog for your podcast and promote it online
- Transcribe the audio on your blog and share it on your site
- Create a social media presence for your blog on popular platforms
- Get your friends and family involved and ask them to spread the word about your show
- Share links to your new episodes in social media communities and online forums that focus on your chosen topic
- Create an email newsletter and share it with followers and prospective audience members
- Leverage your guests’ platforms and fans to earn more listeners
- Use word of mouth to promote your show among your family, friends and associates
- Consider paid advertising options on social media and other platforms to reach a wider audience
Using these platforms and tips should help you build your podcast’s following and enhance your show’s brand.
13. Making Money From Your Podcast: What You Need To Know
You might not have intended to make money from your podcast, but once you’ve built a following, you could leverage it to fund your show and give you more time to spend creating it.
The show itself can earn you cash through sponsorships, advertorial content, affiliate sales and paid promotions. However, you need to make sure that you follow the Advertising Standards Authority’s rules and disclose any paid promotion to your listeners.
As well as earning by selling advertising space in your show, you could also leverage your show’s brand to earn money. Many popular podcasters create merchandise to build on the popularity of their brand.
There are loads of merchandise options for your podcast from hats to slogan t-shirts, keyrings to pens and much more.
Once you’ve achieved some success from your podcast, you could also consider guiding others and helping them to start a podcast. Many respected podcast creators, like Alex Holmes, share their top podcasting tips with podcast enthusiasts to help them to emulate their success.
Creating an online course or demos on how to become a successful podcaster could help you earn some extra cash. You could also contribute articles to magazines and sites that pay for your insight, which will also help you to promote your show. Some podcasters also offer exclusive extra content, which fans can pay for either per piece of content or by paying an ongoing subscription.
Many podcast hosting platforms allow you to make your episodes public or private, so you could consider making certain interviews or exclusive content available only to those fans who pay for it.
Using your podcast and its brand to earn money can help you to reduce your other money-making endeavours and spend more time on your show. Everyone needs extra money, whether it’s for new gear or so you can take a break from your main job, or even leave it. So, even if you only started your show as a hobby, try using some of these ideas to earn some cash!
14. Take Your Podcast To The Next Level
Now that you’ve finished this guide on how to start a podcast, you know the basics about turning your idea into a fantastic show. Getting your podcast off the ground is just the first step; now you can start improving things and growing your podcast’s following.
It might take a bit of time and hard work, but by following these tips and putting yourself out there, you’ll eventually be well on your way to creating the successful podcast of your dreams!
Pirate.com is here to help you through every step of the process. We've explained how to start a podcast so you can get started, but now we have some other resources you can use to turn your good idea into an incredible show.
Here are just some of the things we can offer you to help you to grow your show:
- With Podcast Studios around the world, Pirate gives you access to state-of-the-art recording equipment and a soundproof space for you to hone your hosting and editing skills. Our podcasting studios are self-service and open 24 hours a day, so they’re perfect for casual podcasters and professionals alike.
- Podcasting is a great way to get to hear new opinions and engage with outstanding content creators. If you’re eager to collaborate with and find out more about incredible DJs, music producers and podcast hosts, then why not join the online Pirate Community? Here you can meet your fellow podcast creators, and potentially invite them to join you on your show!
- Finally, if you haven’t already checked out the Pirate Blog, then now’s a perfect time. We regularly update it with new articles about the latest podcasting, djing and music tips, as well as music market news, so you’re always ahead of the game.